Marketing for home improvement contractors

You do the work. We make sure every lead turns into a booked estimate.

Missed-call text back, Facebook and Instagram ads, landing pages, CRM and follow-up automation, built for remodelers, roofers and trade crews who are too busy on the job to answer the phone.

Kitchen & bathRoofingSiding & windowsDecks & fencingFlooringPainting
Rivera RemodelingToday 4:12 PM
Missed call · (312) 555-0148
Hi, this is Rivera Remodeling. Sorry we missed you, we're on a job site. What project can we help with?
Hi! Looking to redo our master bath. Tub to walk-in shower.
Great, we do a lot of those. Here's our calendar to pick a free in-home estimate time.
Booked Thursday at 10. Thanks!

Sent automatically within 60 seconds · example

Calls go unanswered

Your crew is on a ladder or under a sink. The homeowner hangs up and calls the next name on Google.

Leads go cold

An estimate request sits in a text thread for two days. By the time you reply, someone else already measured the kitchen.

Referrals aren't steady

Word of mouth is great until a slow month. Paid ads and follow-up keep the schedule full between referrals.

Three ways to work together

Start with the essentials and move up as your crew grows. Every offer is month to month after a 90-day ramp-up.

Offer 1

Never Miss a Lead

For owner-operators who get calls but lose too many of them.

$297/ month

$500 one-time setup

  • Missed-call text back, sent automatically within 60 seconds
  • Business texting number with a shared inbox on your phone
  • Google Business Profile cleanup and weekly posts
  • Automatic review requests after each finished job
  • Local marketing plan with your service area and top 3 job types
  • Monthly report: calls, texts, reviews
Start with Offer 1
Most contractors pick this

Offer 2

Booked Calendar

For contractors ready to pay for new leads and want a site that converts them.

$997/ month

$1,500 one-time setup · ad spend paid separately

  • Everything in Never Miss a Lead
  • Facebook and Instagram campaign setup and ongoing management
  • Ad creative built from your before-and-after job photos
  • Conversion-focused landing page or 5-page website
  • Instant lead alerts by text and email
  • Online booking for free estimates
  • Monthly strategy call and cost-per-lead report
Start with Offer 2

Offer 3

Full Growth System

For growing crews who want marketing, follow-up and pipeline handled in one place.

$1,997/ month

$2,500 one-time setup · ad spend paid separately

  • Everything in Booked Calendar
  • CRM setup with your job pipeline: new lead, estimate sent, won, completed
  • SMS automation and lead follow-up sequences until they book or say no
  • Estimate follow-up texts so quotes don't go quiet
  • Social media management: 12 posts a month on Facebook and Instagram
  • Past-customer reactivation campaigns twice a year
  • Bi-weekly check-ins and a live results dashboard
Start with Offer 3

What's included

The same list, side by side.

ServiceNever Miss a LeadBooked CalendarFull Growth System
Missed-call text back✓✓✓
Google Business Profile & review requests✓✓✓
Facebook & Instagram ad management—✓✓
Website or landing page—✓✓
Online estimate booking—✓✓
CRM & job pipeline——✓
SMS automation & lead follow-up——✓
Social media management——✓12 posts / mo
ReportingMonthlyMonthly + callLive dashboard

From signup to booked estimates

Most clients see their first automated replies in week one.

Week 1

Audit

We review your calls, reviews, website and past jobs, and pick the job types worth chasing.

Week 1–2

Build

Text back, booking, landing page and CRM go live. You approve everything before launch.

Week 3

Launch

Ads and follow-up sequences start. Leads land in your phone and your pipeline.

Ongoing

Tune

We cut what's not booking jobs and put more behind what is.

Common questions

Is ad spend included?

No. Ad spend goes straight to Meta on your card, so you always own the account. Most contractors start between $600 and $1,500 a month.

Do I keep my phone number?

Yes. We forward to a business line or add text-back to your existing number, depending on your carrier.

Can I switch offers later?

Yes. Move up anytime and we'll credit your setup fee toward the next offer.

Do you work with my trade?

We work with residential home improvement: remodeling, roofing, exteriors, flooring, painting, decks and similar trades.

Free 20-minute audit

Find out how many leads you're missing.

Tell us a little about your business. We'll look at your calls, reviews and online presence and tell you which offer fits, even if the answer is the smallest one.

  • Takes about 2 minutes to request
  • No contract to start the conversation
  • You'll hear back within one business day
Request my audit

You'll be taken to our short intake form.

© 2026 New Lvl Marketing · Marketing for home improvement contractors Pricing shown is a starting point and may vary by market.

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